The idea becomes a reality and the vision continues to grow. dusha started as a need to contribute to the environmental crisis affecting the world worldwide, but also as an internal need of the company's founder, Vasilianna, to communicate how we can all contribute to it.
Fashion – clothes, accessories – our daily life, consumption has created a tendency in modern society to buy unconsciously, without thinking about the story behind it. dusha's vision is to awaken society to the over-consumption trend and the imprint that this habit leaves on the environment, animals, but also on humans.
Ethical fashion is here to change the planet and give quality to our lives.